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Thrilled to unveil the result of our recent collaboration with ICEF - a sizzle reel capturing the essence of their global networking event. From the bustling event floor to the editing room magic, every frame is crafted to captivate your audience and elevate the event's presence.

Follow and subscribe for a peek into the behind the scenes process in creating this video in just one week!

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Looking for different ways to bring out genuine smiles during your photoshoots?

Here are our 5 Prompts to coax those genuine smiles.

1. Kiss Tag

Whether it's the arm, the cheek or the foot, to tag the other in this game, they have to chase and catch their partner and kiss them somewhere on their body in order to tag them.

2. Dance & Spin!

Adding movement to your shots can a beautiful element to your photos, especially if there is a flowy dress involved!

Here, I caught the girls at the end of a spin and I love the sense of movement in their hair and legs.

Dancing and spinning is also one of my favourite prompts for video.

3. Use Your Surroundings

If your photoshoot is during the fall, adding fallen leaves into the mix is a great way to bring out some great expressions.

Whether you ask them to throw leaves at each other, tickle a neck with a leaf, or lie down in them, there is no end to the creativity and fun you can bring to the session with this one.

4. Prince/Princess Charming

Add some fairytale magic into the session by asking each partner to kiss the other's hand.

5. Lying on the ground

Changing your perspective is a lovely way to diversify your photos.

Make sure you do this at the end of the session, not only to keep their clothes clean for the rest of the photos, but as a relaxing bookend after all those games!

Giving your couple a prop to tease the other with is also a great way to encourage them to let loose. Whether it's a leaf, a flower or snow, there is always something you can use.

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I recently had the privilege of creating two sizzle reels to showcase the event of

Planted Expo in Toronto!

The purpose of this first reel was to attract vendors to

exhibit at Planted Expo 2023.

In the vibrant world of business to business marketing, the power of visual storytelling is unparalleled. Recently, I had the privilege of creating a Business-to-Business (B2B) sizzle reel for Planted Expo in Toronto, North America's plant-based exhibition.

Join me on the behind-the-scenes journey of capturing the essence of this plant-based revolution and translating it into a compelling B2B narrative.

Understanding the Planted Expo Vision

The first step in creating a this particular sizzle reel was to deeply understand the vision and mission of Planted Expo. What sets them apart in the market? What kind of consumers are attending their event and why? And finally, nothing speaks louder than first-hand testimonials from happy vendors.

This understanding laid the foundation for the storytelling process.

Identifying the Key Message

Every B2B communication requires a clear message. For Planted Expo, the focus was that, not only did this event put plant-based vendors in front of people who are 100% their target market, but it provided a space for vendors to come face-to-face with consumers who share core values, or are eager to hear their stories and create a connection,

If you are plant-curious or a vendor who offers vegan/cruelty-free products or services, I would highly recommend checking out Planted Expo as your next endeavour. Not only was the feedback from all types of consumers (omnivores and vegans alike) nothing but positive, but the line up to enter the event was out the door both days.

If you're interested in exhibiting at their next event, visit the link below!

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