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Harmonic Alchemy: How we use Music to Unlock Emotion

In the world of filmmaking, music is an invaluable tool that, when used correctly, can transport an audience on an emotional journey. It can make you laugh, cry and even inspire you.

Whether it's a wedding film, brand video or an event highlight reel, the strategic use of music can weave your story together and leave a lasting impression on your audience.

So how do we use music to create emotional connections?

Finding the Story

Before we choose what music to use, we do a deep dive into the story we're telling.

In creating wedding films, we either match the song to the couple's personality, to their story, or to the energy of the day. For brand videos, it's essential to grasp the core message and values of the company; And for events, we first determine the purpose and emotions we want the video to evoke.

Understanding the heart of the story allows us to select music that resonates with the intended audience

Designing the Sound

While music is powerful on its own, combining it with sound design can elevate those emotional connections even further.

In wedding films, we incorporate the atmospheric sounds like the sound of a creek in a forest, songs of the birds and the wind in the trees. We also love including the natural sounds of your day like laughter and cheers to amplify the emotional impact.

Appreciating the Artist

The world of filmmaking is only possible due to the artists involved.

Since our song choices have played a vital role in inspiring each of our films, paying tribute to the artists that create these harmonic masterpieces through music licensing is very important to us.

While royalty-free songs are an option, we use sites like Musicbed and Soundstripe to find and license all the music you hear in our films.

To sum up, the significance of music in any project, whether a wedding film, small business video or event highlight reel, cannot be emphasized enough. It has the power to forge emotional connections, enhance storytelling and inspire action.

The melodic symphony of visuals and music creates a compelling and unforgettable cinematic experience, leaving the audience moved, inspired and connected to the essence of the story.


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